2025 Yearbook

16 MEDIA, COMMUNICATIONS , & RECOGNITION The Iowa Golf Association (IGA) continued its commitment to connecting, informing, and engaging members throughout 2025. This year’s communication success stemmed from strategic digital efforts, strong partnerships, and a focus on clear, transparent messaging that kept members and clubs across the state informed and involved. Effective Use of Digital Platforms The IGA’s digital presence continued to grow significantly in 2025. The IGA website recorded 416,480 visits and 883,647 pageviews—an increase of over 35,000 visits and 30,000 pageviews compared to 2024. The site remained a trusted hub for tournament registration, schedules, and member news, all presented through a user-friendly and visually appealing design. On social media, engagement and audience size also grew substantially: Facebook: 4,745 likes (up from 4,263 last year) X (Twitter): Gained more than 200 new followers Instagram: Reached 2,477 followers (up from 1,697 a year ago) These platforms played a vital role in sharing event updates, celebrating achievements, and highlighting Iowa’s vibrant golf community. Clear and Consistent Messaging Throughout 2025, the IGA prioritized clarity and consistency in every communication. Updates on tournament schedules, event changes, and policy information were delivered promptly and transparently. This focus continued to foster trust and ensure that members received accurate, easy-to- understand information when they needed it most. Email communication remained a cornerstone of the IGA’s outreach strategy. eRevision emails, sent on the 1st and 15th of each month to over 31,000 recipients, maintained a strong 60%+ open rate. VAUGHN HALYARD, COMMITTEE CHAIR