Cleo Brown takes a short break between groups while serving as a starter during an Iowa Golf Association event. Brown will receive the IGA’s 2023 Sean Flanders Volunteer of the Year award in December.

At 88 Years Young, Cleo Brown Remains a Fixture at the Principal Charity Classic, IGA Events

A bedrock on the PGA Champions Tour schedule since 2001, the Principal Charity Classic has experienced a number of changes over its distinguished 23-year history. Title sponsors, venues, growth of purses and rise as a premier sporting event in Des Moines are included on such a list.

But there’s been one constant throughout the tournament’s rich history. Urbandale’s Cleo Brown introduced the first threesome on the number one tee at the 2001 Allianz Championship staged at Glen Oaks Country Club. Twenty-three years later, Brown continues as the tournament’s only opening tee starter, and the personable storyteller has no plans to slow down.

Cleo Brown has developed friendships with hundreds of PGA Champions Tour players over a 23-year career as the first tee starter at the Principal Charity Classic. He ranks Bernhard Langer at the top of the list of what he calls “a true gentleman.”

Now at 88 years of age, Brown is a recognized landmark at the Principal Charity Classic.

“I go out there every year and it’s like a class reunion or family reunion,” Brown said. “The players ask me how I’m doing, how’s the family and what I’ve been up to.”

Dan Houston, Chairman, President and Chief Executive Officer of Principal and a driving force to the tournament’s rise to prominence, has been known to say, “Everybody out there knows Cleo…many of the tour pros walk right by me to say hi to Cleo. He’s the guy that runs the show.”

Principal has been the tournament’s title sponsor since 2007 and during that span, more than $53.7 million has been generated for children’s charities throughout Iowa. In 2016, the PGA Champions Tour named the event as its Tournament of the Year, and it annually generates the second highest resources for charity. The tournament has settled in at the Wakonda Club in Des Moines, host site since 2013.

“The pros love coming to Wakonda,” Brown says. “They are well-treated, the facilities are great, the galleries exceptional and the caddies are taken care of.”

Brown has developed personal relationships with hundreds of PGA Champions Tour players over the years. The game’s top stars all know Brown on a personal level. “The game of golf introduces you to so many great people, and that includes the professionals. Bernhard Langer comes to mind first. He’s such a great guy and a true gentleman.” Each year, a new crop of 50-year-olds gain status on the tour and it doesn’t take long before they all know the venerable first tee starter.

“You’re on the first tee, you get to introduce all the players and it’s the best seat in the house,” he says. “All the players tell stories and share while they are waiting to tee off.” Conversely, there are stars from yesteryear that lose their playing status or retire from competitive golf. They all are significant to Brown. “I’ve introduced players from the past like Chi Chi Rodriquez, Dave Stockton, Ben Crenshaw, Dale Douglass, Bob Murphy, Dr. Gil Morgan, Jim Thorpe and this list goes on.”

Brown has also served the Iowa Golf Association as a starter for many events in Central Iowa over the years, including the State Amateur, State Senior Amateur and the Herman Sani Tournament. In recognition of his extensive service, the IGA named Brown as its 2023 Sean Flanders Volunteer of the Year award recipient.

Longevity and stick-to-itiveness are common attributes for Brown. He retired a mere two years ago after a 64-year career in the abstract and title business. The Harlan, IA native enlisted in the Army right after the Korean War and spent 27 months stationed at Okinawa. After being discharged, he married his high school sweetheart, Katie, and the couple relocated to Des Moines where he went to work for the Independent Abstract Title company and shortly after became the owner. He sold the business more than 30 years later and stayed involved by working for two other local firms.

“You’ve got to have a purpose in life,” he said. “But the shadows were getting shorter and the golf course getting longer so I decided to retire,” he quipped.

Brown poses with Colin Montgomerie during a recent PCC event at Wakonda. Brown reminds Monty of the shot he witnessed at the 1989 Ryder Cup at The Belfry, where Montgomerie played a ball out of a flower bed and sent it sailing over the grandstands.

Despite a busy work schedule, Brown was introduced to golf in the late 1950’s, playing his first round at Waveland. He caught the bug. He also played the old Army course at Fort Des Moines and Grand View regularly before beginning a 28-year association with Hyperion Field Club. While at Hyperion, he served on the Board of Directors and club president and was instrumental in hiring long-time pro Ross deBuhr and superintendent John Ausen.

He also introduced two sons, Jim and Jon, to the game. Both youngsters took a shine to golf and were regulars at Hyperion during the summer months, wearing the tires out from a Moped as they repeatedly took the six-mile jaunt to the club from their Urbandale home with clubs strapped on their backs. The boys would chip and putt while waiting for junior tee times and developed a fierce competitive instinct. Both would eventually earn golf scholarships to West Texas State University, with Jon developing into a force in Iowa golf, both in the open and senior divisions with 26 titles in IGA or IGA sanctioned tournaments. The Iowa Golf Hall of Famer also won a record 14 Des Moines City Championships.

But as Cleo says, “It was Jim who was the golfer in the family” until his business pursuits as a financial advisor crowded out his playing time.

Among his achievements, Jim Brown claimed a Des Moines junior golf championship, defeating Mike McCoy in the finals. The two would later compete in the same collegiate conference circles, Jim at West Texas State and Mike at Wichita State.

Brown, shown above on the first tee at the Wakonda Club prior to the start of the Principal Charity Classic, has no plans to hang up his first tee microphone. “The Principal Charity Classic has been a big part of the Brown family life,” he said.

“Each year I think this might be it and each year I keep coming back.” He offers the following advice to fellow seniors. “Stay involved, stay active and have a purpose. A good home life makes all the difference – I’ve been married to Katie for 67 years and she’s still my best friend.”

“Up and Down” the Iowa Golf Scene

A regular feature column written by IGA Foundation board member Mark Gambaiana, Up and Down the Iowa Golf Scene is designed to take the reader beyond the headlines and scoreboards to share stories of those who help make Iowa golf so rich and rewarding. Profiles will spotlight those who advance the game through volunteerism, service, extraordinary achievement, competition, human interest and the many other dimensions of golf in Iowa.

Click the links below to read previous Up and Down features
– IGA Rules Official Sean Flanders
– R&A, USGA Champion Gene Elliott
– Nervig Reflects on Decades of Service to The Iowa Masters
– Arseneault Finds Fulfillment in Life’s Next Chapter After Competitive Golf
– Ivan Miller remembers the days of the Minnows
– Kinney adjusts to life on tour
– Standard Golf’s roots run deep
– Pettersen sets sights high
– McCoy, Norton Put Iowa Stamp on Florida Senior Golf
– Moreland Reflects on his Extraordinary Club Pro, Playing Career
– From Sibley to the LPGA Tour – Barb Thomas Whitehead Fulfills Her Dream

Open to the public

The IGA would like to announce to the public that the 2023 Annual Awards and Player of the Year Banquet is scheduled for Friday, December 8, at Terrace Hills Golf Course, in Altoona (8700 NE 46th, Ave.).

The schedule of events for the evening will be:

• 5:30 to 6:00 p.m. – Arrival and Registration
• 5:30 to 6:45 p.m. – Social hour and food
• ·6:45 – 7:00 p.m. – Awards program begins
• 9:00 p.m. – Award program ends

The cost for the evening’s event will be $40 and can be paid for via credit card over the phone or online by clicking here. You may reach out to the IGA Office at (515) 207-1062 to pay over the phone.

Note – Groups can purchase up to eight tickets at a time online. 

Deadline to register for the event is Wednesday, November 29, at 4:30 p.m.

Read more about each IGA Annual Award winner by clicking here.

Read more about each Player of the Year by following the links below.
–Men’s Player of the Year (Open, Senior, Super Senior)
–Women’s Player of the Year (Open, Senior)
–Junior Player of the Year (Boys, Girls)

On Friday, October 27, the IGA Board of Directors named recipients of the 2023 Annual Awards in six categories. We are pleased to announce this year’s honorees.

9-Hole Superintendent – Rande Giesking, Gruis Recreation Area
Rande Giesking, of Gruis Recreation Area in Buffalo Center, is this year’s IGA 9-Hole Superintendent of the Year.

Turn back the clock to 1978 and a young Rande Giesking began mowing the grass at Gruis Recreation Area – fast forward some 40+ years later and Giesking can still be found paying close attention to the needs of the course outside of Buffalo Center.

“Rande takes pride in his work and does it to the best of his ability,” Kim Ostermann said. “He has found great staff who exemplify his work ethic and keep the course looking great.”

Not only does Giesking keep the course in great playing condition, but he is also known to give away driving range tokens to junior golfers as they prepare for tournaments, encourage high school competitors, and continually listen to club members’ suggestions and attempts to put them into action for what is best for the course.

Giesking also partnered with a neighboring school district to provide them with the opportunity to bring 35 students to the course to learn about maintenance practices and to maybe spark an interest in turfgrass management for those attending.

“Rande has done an amazing job, not only this year, but for his 45 years here and you can tell his passion for this land is from the heart, it’s not just a job,” Club Manager Joyce Woodwick said. “Gruis Recreation Area has a special place in so many people’s hearts.”

It’s safe to say Giesking is one of the reasons why.

18-Hole Superintendent – Chris Coen, Glen Oaks Country Club
Chris Coen, of Glen Oaks Country Club, has been named the IGA’s 2023 18-Hole Superintendent of the Year.

Coen, who has served Glen Oaks CC since its establishment in 1994, has been instrumental in the facility remaining one of the state’s best.

“He has been instrumental in our Junior Camps as well”, PGA Director of Golf Don Tracy said. “He shows kids how cups are changed, how to take care of the course by fixing ball marks and replacing or filling divots.”

As many around the state continue to find it difficult to find staff, let alone keep them, Coen’s Assistant Superintendent, Equipment Manager and 2nd Assistant has been with him for over 10 years.

“He is a positive role model for all of his staff,” Tracy said. “His dedication to the golf course shows and is also dedicated to growing the game of golf through his support of the Iowa Golf Association, Iowa Golf Course Superintendent’s Association, and others, as well as the need for membership and the community. All of the groups we have hosted events for in 2023 have been so impressed with the course and facilities that they have already booked for 2024. That says a lot about Chris Coen and his team.”

9-Hole Course of the Year – Sibley Golf & Country Club
Sibley Golf & Country Club has been named the IGA’s 2023 9-Hole Course of the Year.

Sibley G&CC is a hidden gem to many in a small town of 2,400 people.

The course not only has a strong schedule of competitive golf events throughout the season, including five tournaments that are hosted annually with local sponsorship adding to the prize fund, but the club also promotes and encourages junior, female, and senior golfers to take advantage of a variety of events and opportunities offered.

“I love the encouragement for kids to come out and learn the sport,” Lacey Julius said.

They also support the community by hosting several events annually that support local non-profit organizations.

“It’s a very impressive facility in such a small town,” Crystal Strouth said.

18-Hole Course of the Year – Rice Lake Golf & Country Club
Rice Lake Golf & Country Club has been named the IGA’s 2023 18-Hole Course of the Year.

Rice Lake Golf & Country Club offers so much, including a trio of experiencing its beauty, the challenges it offers, and the people who hold the course close to their hearts.

Situated between Rice Lake State Park, in Lake Mills, the course has great views of the lake and is adjacent to Iowa corn and bean fields. The golfing challenges come differently each day according to members, as the bent grass greens and irrigated fairways offer a great playing surface.

Future improvements, forward-thinking, and opportunities for income without infringing on the member’s ability to play regularly are the core missions of the facility.

Investment in the youth around the community can be seen at Rice Lake G&CC as well.

“Travis Laudner (PGA Professional) and the rest of the staff do a great job developing youth golfers,” member Craig Braget said. “Our summer program had over 40 signed up to continue to learn about the game of golf. This success coupled with our $69 youth membership to make it affordable has put a lot of fire in the belly of many (juniors).

PGA Pro of the Year – Scott Nugent, Ames Golf & CC
Scott Nugent, of Ames Golf & CC, is the IGA’s 2023 PGA Professional of the Year.

Scott Nugent’s enthusiasm for the game and, in particular, his support and encouragement of junior golfers, is evident as he goes about his duties on a day-to-day basis at Ames G&CC.

“Scott works tirelessly and supports not only the junior program, but the ladies and men’s league as well,” Gary Youngberg said. “He is open to suggestions and his door is always open to the membership. He is willing to listen to ideas from the various committees involved as well as individuals within the membership. AGCC and its membership are true benefactors to Scott’s employment with us.”

Many members commented that his attention to detail, desire to grow the same commitment to providing an exceptional experience, and willingness to tackle the ‘hard stuff’ set Nugent apart from many.

“He puts focus on the membership in many ways,” Kurt Matthewson said. “He has taken ownership of the clubhouse facilities and staff. He is professional, accessible friendly, and involved.”

Club Manager of the Year – Rheanne Kinney, Wakonda Club
Rheanne Kinney, of Wakonda Club, has been named the IGA’s 2023 Club Manager of the Year.

Kinney, in her fifth year as General Manager at Wakonda Club, has made immediate and outstanding impacts by managing the leadership team, overseeing finances, coordinating the Board of Directors, and much more. Kinney also serves as a liaison with the Principal Charity Classic.

“(Her) duties and dedication have no end and her passion for others and desire to see Wakonda grow are unmatched,” Aaron Krueger, PGA, Director of Golf, Wakonda Club said.

Communication during the course restoration at Wakonda Club and continued engagement have been priorities for Kinney, including weekly updates to the membership on the project and detailing different aspects of the full restoration.

“She pours so much into Wakonda Club,” Krueger said. “She supports Wakonda staff to get involved in their professional organizations and pursue continued education in their field.”

Wakonda Club member Melinda Ruperto also had high praise for Kinney.

“Her skill set has provided immensely valuable during this demanding year,” Ruperto said. “Rheanna is rare in her understanding of accounting and attention to financial detail in addition to the numerous responsibilities of a manager.”

NOTE – The IGA Annual Awards Banquet is scheduled for  Friday, December 8, at Terrace Hills Golf Course in Altoona. We will communicate a schedule of events to the public, including the price to attend very soon.